The Quick-Start Guide to 3D Product Visualization

Key Capabilities

• Create marketing visuals months before manufacturing completes. Launch campaigns, run pre-orders, and build buzz while your product is still in development
• Generate multiple angles, color variations, and environment settings from a single 3D model. No need to recreate everything for each variation
• Update designs quickly as your product evolves. Change materials, colors, or features without starting from scratch
• Test market reception before committing to manufacturing. Validate your concept with real marketing materials before production
• Build complete product catalogs before inventory arrives. Show your full range online while manufacturing is underway

What This Means for Your Launch

Instead of waiting for manufacturing to complete before creating marketing materials, you can run your entire pre-launch campaign with 3D visuals. Test messaging, gather pre-orders, build your email list, and have everything ready to go the day your product ships.

Option 1: Still Renders

Photorealistic images of your product perfect for e-commerce, print catalogs, and marketing materials. Create unlimited product shots from any angle, with any background, in any lighting setup, all from your 3D model.

Best for: Product pages, Amazon listings, social media posts, print ads, packaging design, investor presentations.

What you get: Multiple angles, color variations, and environment settings from a single 3D model. Changes to materials, colors, or backgrounds are quick updates rather than full reshoots.

Starting from €1,500

Option 2: Animation & Motion Design

Bring your product to life with video content. Perfect for product demos, explainer videos, social media, and presentations. Show features in action, demonstrate assembly, or create compelling 360° turntables.

Best for: Social media ads, crowdfunding campaigns, product launch videos, trade show displays, how-it-works demonstrations.

What you get: 15-60 second animated sequences showing product reveals, feature highlights, exploded assembly views, or smooth 360° rotations. Delivered as MP4/MOV files optimized for your channels.

Starting from €2,500

Option 3: Interactive 3D

Let customers explore products in real-time. Ideal for product configurators, AR experiences, and immersive web experiences. Users can rotate, zoom, change colors, and interact with your product before purchasing.

Best for: E-commerce customization tools, sales presentations, training applications, trade show touchscreens, complex product demonstrations.

What you get: Real-time 3D viewers, product configurators with live price updates, interactive assembly guides, or AR-ready models. Works across desktop, mobile, and tablet. (More details in Chapter 5)

Starting from €2,500

Animation (Option 2)

If you're adding animation to your project, the process is similar but with a few extra steps. After we've modeled and textured your product (steps 1-3 above), we'll create storyboards or animatics showing camera movements, timing, and key moments. You'll approve the motion before we start rendering.

Animation takes additional time beyond still renders. We'll work with you on scripting the sequence, whether it's a simple 360° rotation, an exploded view showing assembly, or a full product reveal with dramatic camera moves. Final delivery includes MP4/MOV files optimized for your channels (social media, website, presentations).

Web App Development (Option 3)

For interactive 3D experiences like product configurators, the workflow extends beyond rendering. After creating your 3D model (steps 1-3), we'll optimize it for real-time performance and build the interactive functionality. This includes UI design, feature selection (color swatches, part toggles, zoom/rotate controls), and integration with your website or platform.

Development timeline depends on complexity. We'll provide a staging environment for testing before launch, handle mobile optimization, and ensure smooth performance across devices. Final delivery includes the complete web application, documentation, and ongoing technical support if needed.

What You Need to Provide

CAD files are ideal. Those digital 3D files from your designer make the process fastest. Technical drawings with dimensions work great too. If you're sending photos, we'll need clear shots from multiple angles plus measurements. We work with whatever's available. More detail speeds things up, but we've built accurate models from surprisingly little, even hand sketches with dimensions. Color codes, material samples, or brand guidelines help nail the details.

Project Timeline

Timeline varies based on project complexity, number of deliverables, and your specific needs. We'll provide a clear timeline upfront in your proposal, so you'll know exactly when to expect each milestone and final delivery.

Every project moves through the same stages: strategy call, modeling, materials and lighting, revisions, and final delivery. The duration depends on your product's complexity and scope. We'll be straight with you about what's realistic for your timeline.

Best Files to Provide

CAD files are ideal. Those digital 3D files from your designer make the process fastest. Technical drawings with dimensions work great too. If you're sending photos, clear shots from multiple angles plus measurements work well. Even hand sketches with dimensions can be enough to start.

Taking Good Reference Photos

• Shoot from all sides: front, back, left, right, top, bottom
• Include close-ups of details like buttons, logos, textures, seams
• Use a ruler or measuring tape in some photos for scale
• Natural lighting works better than flash
• Multiple angles of the same detail help clarify complex features

Photos from only 2-3 angles lead to guesswork on proportions and details. Shooting from all six sides (front, back, left, right, top, bottom) gives us everything we need to build an accurate model.

Information That Speeds Things Up

• Exact dimensions (even rough measurements help)
• Pantone or RAL color codes if you have them
• Material specs like "matte black plastic" or "brushed aluminum"
• Brand guidelines or logo files
• Reference images of finishes or textures you're matching

Essential Information

• What you're launching: New product, product line refresh, seasonal campaign, trade show booth, etc.
• Timeline: When do you need final files? When does marketing launch?
• Deliverables needed: How many images? What angles? Any animations?
• Where you'll use them: Website, Amazon, social media, print ads, packaging, presentations
• Budget range (if known): Helps us recommend the right approach

Briefs that include timeline and deliverables get quoted faster than ones asking "how much for 3D visualization?" The more specific you are, the more accurate the quotes you'll receive.

Helpful Context

• Competitor examples you admire (or want to avoid)
• Your brand positioning: premium vs accessible, technical vs lifestyle
• Any specific challenges: complex materials, intricate mechanisms, unique features
• Whether this is a one-time project or ongoing relationship

Questions to Answer Beforehand

• Do you have CAD files, technical drawings, or just photos/sketches?
• Is the design finalized, or will it change during the project?
• Do you need just product shots, or also lifestyle/environment scenes?
• Will you need variations (colors, configurations, angles) later?

The question that affects scope most: "Will you need variations later?" If yes, we'll structure the model for easy updates. This makes future changes faster and cheaper.

Pricing Factors

• Simple geometry costs less than intricate mechanical details
• Matte plastics render faster than chrome and glass
• How many angles, variations, and environments you need
• Animations add time and complexity compared to still renders
• Configurators and training tools require development work
• Rush timelines may carry premium rates
• Two revision rounds included per stage, additional changes available

What You Get

• Images that look like high-end studio photography
• Animated product reveals, rotations, exploded views, feature demos (if animation's part of the project)
• Full commercial rights forever, use everything however you want
• Two revision rounds per stage to get it right
• We keep your 3D model on file for quick changes later
• Files optimized for wherever you'll use them: JPG/PNG for stills, MP4/MOV for animations

Understanding 3D Pricing

3D visualization quotes typically include the initial model creation plus a set number of renders (angles, variations, etc.). The value extends beyond that first delivery. Once your model exists, future renders and updates are significantly more affordable.

Think about your visual content needs long-term, not just the immediate project. 3D costs frontload in modeling, then decrease dramatically for future variations and updates.

What Is Interactive 3D?

Interactive 3D lets your customers control and explore your product in real-time. They can rotate, zoom, change colors, configure options, and see how parts work. It's incredibly useful for e-commerce, sales tools, and training.

Product Configurators

Your customers can build their perfect product online. Colors, materials, and options update in real-time. They'll see exactly what they're buying before checkout.

• E-commerce sites use 360° product viewers where customers can swap colors and materials
• Live previews update instantly as people configure options
• Prices adjust in real-time based on choices
• Interaction drives higher conversion rates (people who engage with configurators are more likely to buy)

Sales & Training Tools

For complex products with moving parts or configurations, interactive 3D can be more effective than static presentations.

• Sales teams use interactive presentations with cutaways and exploded views to show how products work
• Training gets easier when employees can explore products themselves, see assembly steps, and understand mechanisms
• Support teams provide visual troubleshooting guides that customers interact with
• Trade show touchscreens let visitors explore your full product line without needing physical samples

Who This Works Best For

If you're launching a physical product in the next year and need professional visuals before prototypes exist, 3D could be a good fit. Especially if you're selling online and want multiple angles, color variations, and the flexibility to update as your product evolves.

Whether you want to test market reception before manufacturing, need flexibility for design changes, or want to launch marketing earlier, we're here to help you get high-quality visuals without waiting for physical samples.

When 3D Might Not Be the Right Fit

If you need visuals delivered tomorrow, 3D probably won't work. We need time to build and render your model. For immediate same-day or next-day turnaround, you'll need an alternative approach.

Working with digital software or apps rather than physical products? We focus on tangible products, so there might be studios better suited to your needs.

What to Expect on Your Call

We'll hop on a 30-minute call (or exchange emails if that works better) to understand your product, timeline, and goals. It's a conversation, not a sales pitch. We'll ask questions, share examples, and give honest feedback on whether 3D makes sense for what you're building.

Questions We'll Ask

• What are you launching and when?
• Where will you use these visuals? (website, ads, packaging, etc.)
• Do you have CAD files, drawings, or photos of your product?
• How many images or variations do you need?
• What's driving your timeline?

What You'll Get From Us

• Honest assessment of whether 3D is the right approach for your needs
• Examples of similar projects we've done
• Rough timeline for your specific project
• Ballpark pricing based on your scope
• Clear next steps if you want to move forward

If we're not the right fit, we'll tell you. If there's a better approach than 3D for your situation, we'll say that too. No hard sell, just straight talk about what makes sense for your project.