Photorealistic CGI for Marketing & E-Commerce
3D Product Visualization
Show Your Products Before They Exist
Product launches don't wait for manufacturing timelines. Marketing campaigns need visuals before prototypes are finished. E-commerce stores require consistent, high-quality imagery across hundreds of SKUs. Traditional photography struggles with these realities-coordinating shoots, shipping samples, managing lighting variations, and re-shooting for every product update.
House of Visions delivers photorealistic 3D product visualization that solves these challenges. From CAD files or technical drawings, we create CGI product images indistinguishable from photography. Launch marketing campaigns before manufacturing begins. Generate unlimited color and material variations from a single 3D model. Update product visuals without scheduling new photo shoots.
The real advantage is timing. When your marketing team needs hero images for a launch but manufacturing is still three months out, CGI closes that gap. Pre-orders, retailer presentations, campaign assets, all produced from the same 3D model, ready before the first unit ships.
What's Included
- Marketing Hero Images: High-impact product renders for advertising, packaging, and campaign materials with dramatic lighting and composition
- E-commerce Product Imagery: Clean, consistent product shots optimized for online stores with transparent or white backgrounds
- Lifestyle Product Scenes: Products rendered in contextual environments showing real-world usage scenarios
- Product Launch Visualization: Pre-production renders for investor presentations, pre-orders, and go-to-market materials
- Color & Material Variations: Multiple SKU variants generated efficiently from a single base model
- Exploded Views & Cutaways: Technical visualization showing internal components and product construction
- Product Animation: 360° turntables, feature highlights, and product demonstration videos
- Packaging Visualization: Products shown with packaging, unboxing sequences, and retail display context
Our Process
Source File Collection
We gather your CAD files, 3D models, technical drawings, or reference materials. Physical samples can be provided if needed-we'll photograph and measure them for accurate 3D reconstruction.
3D Model Preparation
We optimize or build the product model for visualization-adding surface detail, refining geometry, and ensuring materials will render photorealistically. This foundation enables all subsequent variations.
Material & Lighting Setup
We apply accurate materials-metals, plastics, glass, fabrics, woods-and establish lighting that showcases your product's best qualities. Studio lighting, natural light, or dramatic accent lighting as needed.
Draft Renders & Approval
You receive preview renders for review. We refine angles, adjust materials, fine-tune lighting, and incorporate feedback. This collaborative stage ensures the final output matches your vision.
Final Production & Delivery
High-resolution final renders are produced and delivered in required formats-web-ready, print-ready, or both. Color/material variations are generated. Two revision rounds included as standard.
Deliverables
- High-resolution product images (up to 8K for print applications)
- Multiple angles and compositions per product
- Transparent background versions (PNG) for flexible placement
- Web-optimized versions for e-commerce (JPG, WebP)
- Print-ready files (TIFF, 300+ DPI)
- Color/material variation sets
- Optional: 360° turntable videos (MP4)
- Optional: Lifestyle scene renders with environmental context
Timeline & Pricing
Pricing depends on product complexity and deliverable requirements:
Simple Product Render
5-7 business days
Starting from €600
Single product, 2-3 angles, clean studio lighting. Ideal for simple consumer products.
Product Hero Package
7-12 business days
€1,500 - €3,500
5-8 angles including lifestyle scene, multiple lighting setups, 2-3 color variations.
Product Line Package
Custom timeline
Volume pricing available
Multiple products or SKUs with consistent styling. Efficient workflow for product catalogs.
Complex products (detailed electronics, machinery, jewelry) may require additional modeling time. We provide detailed quotes after reviewing your specific requirements.
Frequently Asked Questions
Can you create product renders before the physical product exists?
Yes, that's one of the key advantages of CGI product visualization. We can create photorealistic renders from CAD files, technical drawings, or even detailed sketches. This allows you to start marketing campaigns, secure pre-orders, or present to retailers before manufacturing is complete.
How does 3D product rendering compare to traditional photography?
CGI offers several advantages: perfect lighting every time, easy color/material variations, no shipping of physical products, consistent quality across product lines, and the ability to visualize products before they're manufactured. For some applications, traditional photography still makes sense-we can advise on the best approach for your specific needs.
What file formats do you need to create product renders?
Ideally, we work from CAD files (STEP, IGES, OBJ, FBX) or 3D models. If you only have 2D technical drawings, reference photos, or physical samples, we can build the 3D model from scratch. The more detailed your source files, the faster we can deliver accurate results.
Can you create product configurators or interactive 3D?
We focus on static and animated product visualization rather than real-time interactive configurators. However, we can provide optimized 3D assets suitable for web-based configurators if you're working with a development team on that functionality.
How many color or material variations can you include?
Once the base product model is created, generating color and material variations is efficient. We typically include 2-3 variations in base pricing, with additional variations priced per-unit at reduced rates. For product lines with dozens of SKUs, we offer volume pricing.
Related Projects
See our product visualization work:
Related Services
Ready to Visualize Your Products?
Let's discuss your product visualization needs. Book a free 30-minute consultation to explore how CGI product rendering can accelerate your go-to-market timeline and deliver the visuals you need to convert customers.