The Challenge
Nike needed to visualize a new retail store concept centered around the Hypervenom football boot line. The goal was to create an immersive in-store experience that would showcase the product's aggressive, dynamic design language while aligning with Nike's premium retail standards.
The visualization needed to communicate the spatial design, lighting atmosphere, and product placement to stakeholders for approval before any physical build-out began.
The Solution
We created photorealistic 3D renders that captured the energy and intensity of the Hypervenom brand. Key elements included:
- Dynamic lighting design emphasizing product focal points
- Custom fixture visualization with Nike brand integration
- Multiple camera angles for comprehensive spatial understanding
- Material studies for flooring, walls, and display elements
The Results
The renders helped the client present the Hypervenom retail concept to Nike's internal team and secure approval for the physical build-out in a single review meeting. Rather than going back and forth with revised mood boards, the photoreal visuals gave every stakeholder, from retail design to brand marketing, the same clear reference. Contractors used the renders as production documentation during construction, which reduced on-site interpretation errors and kept the build-out on schedule.
