How to Brief a 3D Visualization Studio

A clear, complete brief is the difference between a smooth project and endless revision cycles. The more context you provide upfront, the faster you'll get results that match your vision.

This guide covers everything you need to include in your 3D visualization brief-whether you're commissioning retail renders, product shots, or event visualizations.

What to Include in Your Brief

1. Project Overview

Start with the big picture:

• What are you visualizing? (retail store, exhibition booth, product, interior space)
• What's the purpose? (client presentation, internal approval, marketing campaign, pitch deck)
• Who's the audience? (board members, end consumers, investors, fabricators)

2. Technical Files

The more accurate your source files, the faster and more precise the visualization:

• CAD files: DWG, DXF, STEP, or IGES for accurate dimensions
• 3D models: SketchUp (.skp), 3ds Max, Rhino, or OBJ/FBX exports
• 2D drawings: Floor plans, elevations, technical drawings (PDF, DWG)
• Sketches: If no CAD exists, hand sketches with dimensions work too

3. Visual References

Show us the look and feel you're aiming for:

• Mood boards: Lighting style, atmosphere, color palette
• Material references: Photos of finishes, textures, fabrics
• Competitor examples: "We want something like this, but..."
• Brand guidelines: Colors, fonts, logo usage rules

4. Deliverables Specification

Be specific about what you need:

• Number of angles: How many camera views?
• Variants: Different colorways, signage options, material alternatives?
• Resolution: Web use (72dpi) or print (300dpi)?
• Format: JPG, PNG, TIFF, or PSD with layers?
• Animation: Still images only, or motion/walkthrough needed?

5. Timeline & Budget

Help us help you:

• Deadline: When do you need final deliverables?
• Milestones: Any intermediate reviews or approval gates?
• Budget range: Even a rough range helps us scope appropriately
• Rush requirements: Is this a standard timeline or urgent?

Common Brief Mistakes to Avoid

1. Vague references: "Make it look premium" doesn't help. Show examples.
2. Missing dimensions: Without accurate sizes, we're guessing.
3. Scope creep: Adding "just one more angle" after approval causes delays.
4. Too many decision-makers: Consolidate feedback before sending revisions.
5. Unrealistic timelines: Quality photorealistic work takes time. Plan ahead.

What Happens After You Send Your Brief?

Here's our typical process at House of Visions:

1. Review: We assess your brief and ask clarifying questions (same day)
2. Quote: Detailed proposal with timeline and pricing (24-48 hours)
3. Kickoff: Confirm scope, collect files, align on vision
4. Draft: Initial blocking/composition for your review
5. Refinement: Two rounds of revisions included
6. Delivery: Final high-resolution files