How much does 3D rendering cost? It's the first question most clients ask-and the answer is: it depends. A simple product render might cost $500, while a complex retail environment with multiple angles could run $5,000 or more.
This guide breaks down the factors that affect 3D visualization pricing, provides typical ranges for different project types, and helps you budget accurately for your next project.
What Affects 3D Rendering Cost?
Several factors determine the final price of a 3D visualization project:
- Complexity: A single product on a white background vs. a full retail environment with fixtures, lighting, and people
- Level of detail: Quick concept visualization vs. photorealistic, portfolio-quality render
- Number of angles/variants: One hero shot vs. multiple camera angles and colorways
- Source material: Clean CAD files vs. rough sketches that need modeling from scratch
- Turnaround time: Standard 5-10 day delivery vs. rush 48-hour turnaround
- Revisions: Standard 2 rounds vs. extensive iteration cycles
- Usage rights: Internal presentations vs. global advertising campaigns
Typical Pricing by Project Type
| Project Type | Price Range | Typical Deliverables |
|---|---|---|
| Single Product Render | $500 - $1,500 | 1-3 angles, white/simple background |
| Product on Lifestyle Background | $1,000 - $2,500 | 1-3 angles, styled environment |
| Retail Space Visualization | $2,000 - $6,000 | 3-6 angles, full environment |
| Exhibition Booth Render | $1,500 - $4,000 | 2-4 angles, booth with graphics |
| 3D Animation (per 15-30 sec) | $3,000 - $10,000 | Walkthrough or product animation |
| Variant Packs (10+ colorways) | $2,000 - $5,000 | Base render + variants |
How We Price Projects at House of Visions
Our pricing is project-based, not hourly. After reviewing your brief, we provide a fixed quote that covers:
- Initial modeling and scene setup
- Lighting and material development
- Two rounds of revisions
- Final high-resolution deliverables (4K JPG/PNG)
Rush fees apply for turnarounds under 5 business days. Additional revisions beyond the included rounds are billed at a day rate.
Getting an Accurate Quote
The more detail you provide upfront, the more accurate your quote will be. Include:
- Reference images or mood boards
- CAD files, SketchUp models, or technical drawings
- Number of angles and variants needed
- Deadline requirements
- Intended usage (internal vs. advertising)
Need help structuring your brief? See our guide to briefing a 3D studio.
Is 3D Rendering Worth the Investment?
For many projects, 3D visualization delivers ROI that far exceeds the cost:
- Speed: Visualize products before they're manufactured
- Flexibility: Change colors, materials, and angles without reshooting
- Consistency: Perfect lighting and styling every time
- Scalability: Generate hundreds of variants from one base model
- Approval speed: Get stakeholder buy-in before committing to build
Frequently Asked Questions
How much does a single 3D render cost?
A single 3D render typically costs between $500 and $2,000, depending on complexity, detail level, and turnaround time. Simple product shots are on the lower end; detailed environments are higher.
Why is 3D rendering expensive?
3D rendering requires specialized skills in modeling, texturing, lighting, and post-production. It also demands powerful hardware and significant time-a single photorealistic image can take 10-20+ hours to produce.
Is 3D rendering cheaper than photography?
For single shots of existing products, photography is often cheaper. But for multiple variants, products that don't exist yet, or environments that would be expensive to build, 3D rendering is more cost-effective.
Do you offer package pricing?
Yes. For ongoing work or large projects, we offer retainer packages and volume discounts. Contact us to discuss your needs.
Get a Quote for Your Project
Send us your brief and we'll provide a detailed quote within 24-48 hours.
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