The Challenge
Hillrom, a leading medical technology company, needed to visualize their exhibition booth design for an upcoming healthcare trade show. The booth would showcase their advanced medical equipment, including hospital beds, patient monitoring systems, and surgical solutions.
The challenge was to create a booth design that balanced technical product displays with an approachable, professional atmosphere that would attract healthcare decision-makers while clearly communicating Hillrom's innovation leadership.
The Solution
We created detailed 3D visualizations that brought the exhibition booth concept to life. Our deliverables included:
- Multiple angle renders showing the complete booth layout and visitor flow
- Detailed product display zones with proper equipment placement
- Branded environmental graphics and signage integration
- Lighting design emphasizing key product demonstration areas
Special attention was given to accessibility and the practical flow of healthcare professionals through product demonstration stations.
The Results
The renders helped Hillrom's marketing team align three regional stakeholders on a single booth design in one presentation, a process that had previously taken multiple rounds of revision with 2D drawings. Internal budget approval followed within days. During construction, the fabrication team used the visualizations as their primary build reference, and the final booth matched the approved design with no last-minute changes. The booth launched on schedule and became one of Hillrom's highest-traffic trade show presences that year.
